Pixar's co-founder Ed Catmull has written a book called
'Creativity Inc: Overcoming the Unseen Forces that Stand in the Way of True
Inspiration.' Ed Catmull is currently the president of Pixar and Disney
Animation. With a Ph.D. in computer science, Catmull has contributed many
important advancements in computer science. This is what his book is about:
(from the 'Creativity Inc.' website)
"Creativity, Inc. is a book for managers who want to
lead their employees to new heights, a manual for anyone who strives for
originality, and the first-ever, all-access trip into the nerve center of Pixar
Animation—into the meetings, postmortems, and “Braintrust” sessions where some
of the most successful films in history are made. It is, at heart, a book about
how to build a creative culture—but it is also, as Pixar co-founder and
president Ed Catmull writes, “an expression of the ideas that I believe make
the best in us possible.”
- Give a good idea to a mediocre team, and they will screw it up. But give a mediocre idea to a great team, and they will either fix it or come up with something better.
- If you don’t strive to uncover what is unseen and understand its nature, you will be ill prepared to lead.
- It’s not the manager’s job to prevent risks. It’s the manager’s job to make it safe for others to take them.
- The cost of preventing errors is often far greater than the cost of fixing them.
- A company’s communication structure should not mirror its organizational structure.
- Everybody should be able to talk to anybody. Do not assume that general agreement will lead to change—it takes substantial energy to move a group, even when all are on board.
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